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This short documentary by Doug Nichol is a tongue-in-cheek look into the practice of international business concerning major brands and differing cultural ideologies. Following an American advertising producer on his quest to sell McDonald's in Shanghai, the short is encapsulated in the quote "they've traded in Mao for Ronald McDonald."

Shot on a Canon 5D, this piece is a great example of the kind of results achievable on pro-sumer HDSLR cameras. All of the location sound was captured in-camera, with a Sound Devices 702 recorder used for the interview components. Sunshine was an official selection for the True/False Film Festival, DOCNYC, Mill Valley Film Festival, Palm Springs, LA Shorts Fest and many others.

Sunshine from American Buffalo on Vimeo.